The home of the new Orleans Saints and host to lots of of the greatest sporting events in the united states will have a new name in the near future after the Camiseta SS Lazio NFL team confirmed that the Superdome‘s naming rights agreement with Mercedes-Benz will end after 2021.
Greg Bensel, the Saints’ senior vice president of communications, told Forbes the team will look for a partner to work on regional community initiatives as well as naming rights to Camiseta Atletico Mineiro the venue.
The Superdome, managed by ASM Global, has hosted seven incredibly Bowls, a lot of recently in 2013 between the Baltimore Ravens and San Francisco 49ers that is Camiseta Selección de fútbol de Inglaterra mostly remembered for the mid-game blackout. It also hosted five NCAA final Fours and is scheduled to host again in 2022, as well as four BCS national championships and the 2020 college Football Playoff national championship game. The venue is currently undergoing a series of restorations to modernize the fan experience with all restorations scheduled to be completed ahead of the 2024 incredibly Bowl, which is currently scheduled to be hosted by new Orleans but may have to be delayed because of scheduling conflicts with Mardi Gras.
“The Mercedes-Benz Superdome is a globally famous building that brings a incredible useful future for a naming rights partner,” Bensel said in a statement to Forbes. “As with the approach of the Saints organization and the stature of the building, it will serve to represent our city, state and region as a leader to better our community, to be a a lot more than just a naming rights opportunity, but a real partner, just as Mercedes-Benz was. and in that partnership, the goal will be to bring positive change to our region, our city and state, through a number of initiatives.”
Owned by the state of Louisiana, the Superdome opened in 1975 and currently has a capacity of 73,208 for football. It is the home for not only the Saints but also the Sugar bowl and Bayou classic held each November between southern university and Grambling State. Its naming rights deal with Mercedes Benz started in 2011; the carmaker also has a 27-year naming rights deal to the Atlanta Falcons’ stadium, which opened in 2017.
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