Meet Chicago Northwest Announces new president and CEO Heather Larson, CMP

SCHAUMBURG, IL – The Board of Directors of meet Chicago Northwest, the official destination marketing organization for Chicago’s northwest suburbs, has chosen Heather Larson, CMP to lead Camiseta ACF Fiorentina the organization after a nationwide search.  Larson will handle the position effective immediately. 

Heather Larson of Des Plaines, IL. has been selected as the president and CEO meet Chicago Northwest after a nationwide search.
Larson previously served as director of Sales with meet Chicago Northwest.  She joined the bureau in December 2010 when it was then understood as greater Woodfield Convention & visitors Bureau.  Her career spans back to the early 1990’s when she started fresh out of the university of Wisconsin Madison as a Sales manager at the Bismarck Hotel, now the Allegro royal Sonesta in Chicago’s financial district.  always in sales, Larson then Camiseta Bayern Munich transferred to The Whitehall Camiseta Selección de fútbol de Marruecos Hotel, The Drake hotel and The Fairmont hotel Chicago successively.  Larson helped three years with HelmsBriscoe before taking time off to raise her children.  She joined the convention bureau as a Sales manager and ended up being the director of Sales in 2014.  

Larson has served on the board of directors for numerous industry associations including meeting experts international Chicago area chapter and the international association of Exhibitions and events Midwest Chapter, where she is Chair-Elect.  She is also a lifetime member and national Delegate for girl Scouts of the USA.  She earned her accreditation as a meeting professional or CMP in 2012.

“I am honored and thrilled to be selected to lead meet Chicago Northwest as the lead destination promoter,” Larson stated in a statement. “It is of high importance that meet Chicago Northwest guides the recovery of our hospitality community.  We will start work immediately to engage community stakeholders to assist in laying the framework for our recovery.”

The Board of Directors is thrilled to see Heather Larson as the new president of the organization. Heather has accomplished fantastic results for meet Chicago Northwest, bringing first time visitors from around the united states to the eight neighborhoods meet Chicago Northwest represents. Her drive and energy advocating on a national-wide level for the companies has always been commendable. We are thrilled for the chances Heather will bring in her new position”, stated Dieter Heigl, Chairman of meet Chicago Northwest and general manager of the Renaissance Schaumburg Convention center Hotel.  

Larson resides in Des Plaines, Illinois with her husband of 22 years, her two college-aged kids and their dog, Comiskey.

Check out the meet Chicago Northwest site here!

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